Private Label
Private label brands shoppers come back for.
Private label gives shoppers dependable quality and strong value—while helping stores stand out in a crowded market. Bozzuto’s private label program includes IGA, Hy-Top, and Seven Farms, supported by in-store tools that make these products easy to find and easy to buy. From weekly ad features and “Compare & Save” shelf tags to price locks and seasonal displays, the program is built to drive everyday sales and repeat trips.
A private label program built to sell in-store.
Bozzuto’s private label program is designed to help retailers go beyond simply carrying private label items. We support execution through merchandising tools and promotional programs that make it easier to highlight value and drive repeat purchases.
- Merchandising support includes:
- “Compare & Save” shelf talkers
- POS materials and in-store signage support
- Weekly ad promotions
- Monthly Price Locks
- Seasonal shipper and pallet promotions tied to peak demand
How retailers use private label to drive sales
Private label performs best when it’s easy to shop and clearly merchandised. Here are a few ways retailers typically activate the program in-store:
Make value easy to spot:
Use “Compare & Save” shelf talkers so shoppers can quickly see the difference and choose private label with confidence.
Promote in weekly ads:
Feature private label items in weekly ads and circulars to drive attention, trial, and repeat purchases.
Lock in key prices:
Use Price Locks on core items to keep value consistent and help shoppers rely on your store week after week.
Build seasonal displays:
Use shippers and pallet promotions to create high-visibility seasonal displays that drive impulse buys and volume.
Offer a clear value ladder:
Merchandise private label alongside national brands so shoppers can trade up or trade down without leaving the aisle.
IGA
Bozzuto’s is a leading wholesaler for IGA in the Northeast. We carry roughly 1,000 IGA items across categories and pack sizes. IGA has been a trusted private label since the 1950s, known for consistent quality and strong everyday value.
Hy-Top
Hy-Top has delivered trusted quality for more than 60 years. Bozzuto’s offers roughly 400 Hy-Top items in Grocery, Frozen, and Dairy. The brand’s updated, consumer-tested packaging is supported by in-store merchandising tools designed to help products stand out and sell.
Seven Farms
Seven Farms is Bozzuto’s growing line of organic and better-for-you store brand products. Items are made with simpler ingredients and aligned with at least one of the Seven Farms “pillars,” such as certified organic, gluten free, non-GMO, vegan, fair trade, no artificial preservatives, or no sugar added.
